Fall 2025 Makeup Trends Are All About the New Smoky Eye and Power Lip

While it isn’t close to being chilly enough to pull out your sweaters just yet, we’re approaching autumn, and there’s no temperature requirement to test out the best fall 2025 makeup trends.

Before you’ve had your first sip of a pumpkin spice latte, you can start sporting what will surely be the biggest makeup looks of the season.

Whether you’re practically a pro or more of a newbie, the best part about the fall 2025 makeup trends is that there’s a look for everyone at every level.

Nailing monochromatic shimmer doesn’t require being a makeup mastermind. It all comes down to choosing the right shades.

And everyone can work a brown eyeshadow moment or a pop of sparkle. For those who have clocked some serious time with their makeup brushes, they can have fun with colorful cut creases or play with the new smoky eye rule.

Read on for the newest fall beauty trends, according to makeup artists.

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Two-Dimensional Makeup

Kate Synnott, celebrity makeup artist and RÓEN Beauty’s Creative Director, does this look a lot on her clients. “It’s basically keeping one element of the face matte while another element has a pop of gloss or high shine,” she says.

“I love velvety, matte skin with a high-shine, glossy lip. This is something we see on red carpets all the time, but it’s also a beautiful look for natural light and real life.”

Monochromatic Shimmer

“This fall, I think we’ll see people continuing to want makeup products that are multitasking and flexible, particularly when it comes to shimmer,” says Priscilla Ono, Fenty Beauty Global Makeup Artist.

“Monochromatic shimmer is a really simple look, using the same highlight color on your cheeks, cheekbones, brow bone, eyes, and even overall on your skin for a harmonious radiance.

I like to use the new Fenty Beauty Eaze Drop’Lit All Over Glow Enhancer ($34) because it can literally be used anywhere in a multitude of ways—you can either mix a pea-size amount into your favorite foundation for the perfect soft glow or wear alone for a flattering no-makeup makeup glow up.”

Just dab with your fingers, a brush, or a sponge until you get your desired effect. Depending on the color you pick, you can go darker to create a more bronzed effect or go lighter to light up your face.

The Smoky Eye/Power Lip Combo

The old-school rule of picking an eye or lip look—or pairing a smoky eye with a nude lip—is gone. Now you can sport bold eyes and lips.

“It’s all about deep smoky eyes in black, charcoal gray, or a rich brown paired with lips that are just as rich in tone, like reds and blacks,” Davis says. “This look is very ’90s; what’s old is new again.

The smoky eye of 2025 is unstructured like it was slept in, pairing a liner pencil smudged into the lash line with a smoky-toned shadow and finish with fluttery natural lashes.

Another smoky eye trend is pairing the smokiness with an ultraviolet color either popped onto the lid or applied to the inner corner—think yellow, bright blue, or bright green.”

A Pop of Sparkle

A trend that won’t quit, it’s all about beautiful, glowy makeup with a pop of sparkle on the lip, eyes, or both. “I think Hailey Bieber is responsible for this trend,” Synnott says. “She used RÓEN Beauty’s Mood 4 Ever Eyeshadow Palette ($49) in her latest Vogue ‘Get Ready with Me’ video.

This seems like it would be a younger look, but honestly, with the right cream formulas and fine silky sparkle cream shadow, anyone can create this look.

Using your fingers to apply this eyeshadow palette is the best way to get it to stay all day. And the beauty about cream products is there’s no fallout, so the sparkles stay on the eyes and don’t end up all over your face.”